Senior Marketing and Communications Manager (m/f/d)
- MSIG Europe SE
- Senior, very experienced
- Marketing, Communication, PR
To strengthen our team, we are seeking support for our German branch in Cologne at the earliest possible date.
Senior Marketing and Communications Manager (m/f/d)
Let’s talk about the role:
This role is a strategic cornerstone within the organization, shaping how the company presents itself to the market, to clients, and to its own employees. By aligning marketing and communication efforts with commercial goals, it directly influences brand perception, market differentiation, and business growth. It acts as a bridge between leadership, sales, and specialist teams, ensuring that the company’s value proposition is communicated clearly, consistently, and competitively across Europe.
On a day-to-day basis, you will:
- Develop and execute strategic marketing and communication plans to support business objectives in industrial insurance.
- Lead initiatives that enhance brand visibility, customer engagement, and market positioning.
- Drive and support creation of content for various channels (e.g. digital platforms, thought leadership, press releases and internal communications), at both the pan-European and local levels.
- Create, implement and drive strategic initiatives, campaigns and events in cooperation with relevant stakeholders internally and externally.
- Ensure consistent messaging and tone across internal and external communication touchpoints.
- Collaborate with sales, underwriting and leadership to align marketing/communication strategies with commercial goals.
- Monitor industry trends and competitor activity to identify opportunities for differentiation.
- Manage relationships with agencies, media partners, and external vendors as needed.
- Contribute to the development of KPIs, performance tracking, and reporting.
Who are we looking for?
- A completed university degree, ideally with a focus on communication, marketing, media, or a comparable field.
- At least five years of relevant professional experience in marketing & communications, preferably in the B2B sector and/or insurance.
- Proven experience in developing and implementing integrated communication strategies.
- Strong expertise in content marketing, brand management, and campaign management; confident use of digital MarCom channels and tools.
- Excellent written and spoken German and English skills; additional languages are an advantage.
- An independent, structured, and results‑oriented working style.
What you can expect from us?
- Flexible working hours: We know that life is sometimes unpredictable, which is why we allow flexible working hours so that you can integrate your work into your everyday life in the best possible way
- Intensive onboarding: We want you to feel confident in new territory, so the entire team will take over your structured induction.
- Work-Abroad: You can also freely choose your place of work in Europe for 30 days per year.
- Hybrid working: In consultation with your manager, you can work from home. We support a good work-life balance.
- Training and development: We invest in your professional development. You will have access to regular informal learning events, training, workshops and conferences to develop your skills. Mandatory performance reviews are held so that you know how you can develop further.
- Health promotion: Your health is important to us. We offer health programs, in-house fitness courses, ergonomic workstations and the option of leasing bicycles.
- Team events: We believe in a strong team spirit. Regular company events and team events strengthen cohesion.
- Diversity and equality: We are not perfect, but we are always learning. The world around us and the way we work together is constantly changing, which is why we rely on all employees and are delighted when high numbers of participants take part in internal events
- Environmental responsibility, sustainability & social commitment: We are aware of our responsibility and have already implemented numerous measures in our day-to-day office life. Furthermore, we invite you to regular Social Days and actively support social institutions with Wo-/Manpower.
- Attractive remuneration: In addition to a competitive salary, we also offer additional benefits.
- Corporate benefits: We offer employee benefits for a variety of participating brands and cooperation partners.
- Company pension scheme: We support you with financial security in old age as soon as you have passed your probationary period.
- Company car and/ or job ticket: Depending on the position, we offer a company car and/or a discounted job ticket for local public transport.
- Creative working environment: With us, you can contribute your ideas and help shape the company. We value innovation and creativity.
You can leave out the cover letter, we look forward to receiving your complete CV.
Let's find out together if we are the #perfectmatch!
#msigeurope #joinourteam
- Soja Verina-Ristic
- Recruiting & Employer Branding Expert
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